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Using WordPress for your Real Estate website

Rotary Creative Group Rotary Creative Group - 03 October 2018

WordPress is the number one content management system in the world, now powering over 31% of the whole internet (Bizedge.co.nz). Whether you are a lover or a hater it’s hard not to admit the versatility of the platform, most of it for FREE too.

The real estate industry is one that should be utilising WordPress more than it is. Here at Rotary Creative Group we have built real estate websites within WordPress, and all are functioning to a high standard.

Yet, it seems that the industry has not yet adapted to WordPress, but why is this?

WordPress is a scale-able platform meaning that your website can grow with your business. If you are a small estate agent aiming to grow and expand, your website can grow with you.

Online site builders are not a good idea

If you try to use an online site builder to craft your website, then eventually you will have trouble when you want to grow. Your domain and website will be likely owned by the website you built it on, so transferring it can be somewhat of a sticky issue.

These platforms also only offer an array of themes, meaning the basic layout will be used for other companies.

Selecting to work with a company that specialises in WordPress means that you can have your website exactly how you envisage it to be.

Examples that work

Many companies opt for standard Real Estate generators that create multiple websites that look the same for different agents. This means that your image isn’t yours and that your website looks the same as many other Estate Agents in the country.

G Herbert Banks are based on the edge of Stourport-on-Severn in Great Witley.  They offer a range of services including Estate Agency.  Their range of services includes but is not limited to Sales, Lettings, Agricultural Properties, Valuations and Planning.

WordPress is able to extend across all these services and provide a website that can create pages, news posts and list properties fluently.

You can find out more about them by checking out their website.

G Herbert Banks - Estate Agents

Austins Estate Agents are based in the centre of Wolverhampton on Chapel Ash.  Their focus is Sales & Lettings and they also have a strong marketing presence through their blog and social media.  WordPress allows them to auto post their blogs to Social Media while also listing their properties, running incremental updates as properties get added.

You can find out more about them by checking out their website.

Austins Estate Agents - Wolverhampton

These are two very different agents with two different goals offering a different range of services.  This shows that no matter your goals, WordPress is the go to solution for Estate Agency.

Search Engine Optimisation (SEO)

SEO Marketing - Rotary Creative Group

WordPress makes it unbelievably easy to build a basic SEO presence with not much effort through Yoast SEO.  However, if you want to build a better presence on Google, then it’s advisable to allow a WordPress Marketing Expert to run some campaigns and get your website where you need it to be.  Here at Rotary Creative Group we partner to maximize your online presence – find out more on our SEO services.

A simple content management system that has got the internet stirring, WordPress allows you to design your website with your user experience in mind.  What you perceive to be your services, your most important selling points and your personality can be reflected by having your website designed and built by a WordPress professional.


If you would like your Estate Agency website rebuilt, or have a new website you would like to build but don’t know where to start, get in touch with our WordPress experts to find out more about the services we offer.  Even if your website isn’t a Real Estate website, get in touch as we will still be able to help.  WordPress is best for all industries, and we will be happy to discuss this in more detail with you!