When enquiring about a new website for your e-commerce business, there are many questions that you may have. The Internet is an intimidating world and selling from your business online can seem like a scary proposition.
After doing reading online you may come across a few platforms including: Opencart, Mijoshop, Woocommerce, Magento, Prestashop and many others. But there are two of these you will find that most agencies and software development companies focus on – Woocommerce and Magento.
But which of these will be better for your business online?
What is the difference?
Woocommerce is a plugin for the popular Content Management System, WordPress. This means that you can actually benefit from both the e-commerce capabilities of Woocommerce and the out-of-the-box, content management side of WordPress.
This also means you have the benefit of all of the other free plugins available for WordPress, such as caching plugins, SEO plugins and more, all of which can help the performance of your website.
Woocommerce is, and always will be, a free plugin for WordPress, meaning the only fees to get your site live are your domain, your hosting, and potentially your website development.
Magento, is a standalone commerce platform. Although you are able to extend it the same as WordPress using plugins, extensions and external themes are a lot harder to implement with Magento due to it’s massive scalability, and there is a definite learning curve to use the system.
It might be required that you will need development experience to be able to run a Magento website successfully.
Woocommerce actually offers a wider range of payment methods than it’s standalone competitor. Through Woocommerce you can take payment using Paypal, Stripe, Cheque/Money order, Bank Transfer, Purchase Order, authorize.net, Worldpay and many others via easy to add on plugins for WordPress.
Magento however, is a different story. It only ships Paypal, Cash on Delivery, Cheque, Bank Transfer, Zero Subtotal, Purchase Order and authorize.net meaning that if you want another payment processor you will have to install a plugin for the privilege. Of course this isn’t as easy to do with Magento as with Woocommerce, and will require extensive development experience in order to do this successfully.
Search Engine Optimisation
Firstly, what is SEO? It’s that voodoo magic that allows your site to appear on the first page of Google for the right searches. Magento has it’s ways and means of getting results, including an SEO plugin priced at £18 per month. why would you struggle with Magento and pay a monthly fee, when WordPress can do a lot of the hard work for you, either for FREE or a one off fee?
WordPress has a plugin called Yoast SEO, which in theory, can assist you with getting your website onto the first page of Google. There are many other things that need to be done to achieve this, but help with optimising your content is great, and Yoast does that out of the box.
Yoast SEO also has a paid WordPress plugin for Woocommerce, and at £22 it’s a small price to pay for being able to effectively get your products and categories to list in Google.
From a user experience point of view, Woocommerce trumps Magento, no questions asked. Using their special algorithm, financesonline.com rated the Woocommerce user experience at 97%, compared to the Magento user experience of just 90%.
Why is this? Well, Magento is great for developers, and huge enterprise businesses, but if you want a website that is easy to manage, that you can manage yourself, and that easily presents the information you require on your customer orders, then Woocommerce is the system for you.
Magento can often require some developer knowledge in order to build and manage a site, where as, once your site is built with Woocommerce, you shouldn’t need to ask a Developer for help unless you want to make major changes to your website. Administering the site and adding and removing products is a breeze with Woocommerce.
There is a reason that WordPress is the number one used CMS on the internet, with an overwhelming 30% of the internet using WordPress, compared to the 1% of the internet using Magento.
You will find more Developers able to help you, more free plugins to extend the website to do exactly what you need, and more support from others online. You will need Developer experience to make major changes to your Magento website, and that’s no fun for a business owner who wants to get products listed on their website quickly and easily.
Woocommerce is 100% the best option for your e-ecommerce website. Why not start your journey now, get in touch with our Web Team to find out more about our e-commerce range.